AI in Digital Marketing – Why It's No Longer the Future, but the Present

AI in marketing is no longer some sci-fi concept. In fact, there’s hardly any industry it hasn’t entered, and digital marketing is one of the places where AI is starting to take over in a big way. But why are marketers turning to AI? And what kind of magic does it actually deliver?

Perplexity vs. Google - Research on Steroids

Let’s start with something you probably know well, marketing research. It used to be a grind: endless Googling, copying links, and hoping you’d land on something useful. Now? Perplexity does it better. Way better.

Not only is it faster, but you also don’t have to worry about how you phrase your question or whether it matches any specific page. Want to know which countries have the highest concentration of your Ideal Customer Profile (ICP)? Just ask. Perplexity pulls out the essence, analyzes the data, and gives you actionable insights. It's not just a search engine, it’s an assistant that understands your goals and delivers results.

The outcome? You can create much more targeted campaigns, meaning your Pay Per Click (PPC) ads become more profitable. Simple, right?

Flux.ai - When You Need High-Quality Content, Fast

Got a personal brand or a face of your company? Need good-looking campaign photos fast? No time for a full photo shoot or chasing a freelancer at the last minute? That’s where Flux.ai steps in - an AI that "learns" from your photos and generates new, professional-looking, visually consistent images.

This isn’t your average image generator like the one in ChatGPT, which sometimes spits out something that looks like a kindergarten drawing. Flux.ai actually mimics your style and delivers visuals you can instantly post to social media or your website.

That’s why so many agencies and influencers are already using it to create thumbnails, visuals, and posts that catch the eye and boost engagement.

More about Flux.ai you can read here.

AI LLM Automation – When You Want More Than Just a Chatbot

Automation with large language models (LLMs) is a whole different level. This isn’t about clicking a few buttons in an app. You need people who understand machine learning and know how to teach these models to do real work - and to implement it in actual code.

Imagine this: AI analyzes your past articles, checks which ones get the most views, identifies trending topics online, and based on that, it creates a full monthly content plan. Then it writes the articles for you, ready for a quick polish and immediate publishing.

Massive time savings. Instead of spending days researching, writing, and editing, you can focus on strategy and fine-tuning.

So What’s Next? Why You Should Start Now

AI in marketing is no longer optional - it’s a must. If you still think this stuff is for geeks or something to worry about later, well... you’re kind of missing the point. Partnering with a developer who can build custom AI tools for your business could take your efficiency and results to a whole new level.

So, do you already have an idea? Or maybe it’s time to chat with someone who knows this tech inside and out and can tailor it to your business?