Sell More Using AI

These days, there’s a lot of talk about personalized selling. Many experts keep repeating that your messages should feel tailor-made—like you’re talking directly to your potential customer.
Instead of sending emails or making calls that land straight in their SPAM folder, it’s far more effective to understand what they truly need—and offer a solution that actually speaks to THEM.

So how do you personalize your sales approach? 🤔

Well, this part gets trickier. The way you’d sell a SaaS app is completely different from how you’d sell a truckload of Euro pallets. But at the core, it all comes down to who your customer is and how exactly your product solves their problem.

Why should they buy from YOU?
Answering that question should be your starting point.

A Non-Personalized Sales Message

Hello,
If your business still doesn’t have a modern website—or if your current one simply doesn’t deliver results—I can help.
I create websites that: …

A Personalized Sales Message

Hello Chloe,
I noticed your salon, “Glow Beauty,” has plenty of great reviews, but your website doesn’t quite reflect the high quality of your services. I’d love to offer a clean, mobile-friendly design that: …

Can you feel the difference?
Even though it’s a simple example, you can already see how personalization shifts the entire tone. It shows that you’ve done your homework and that you understand your client—even just a little.

How to prepare for personalized selling?

This is where it gets more challenging. You’ll need to dig deeper—learn about the company and the person you’re contacting.
You might browse their website or check their social media to gather insights. You have to act like a bit of a detective 🕵️—find clues that reveal their current challenges, and compare those with the problems your product solves.

But what if you can’t find a good reason why your product would help them?
Then maybe it’s worth questioning if they’re really the right fit for your offer. Still, it doesn’t hurt to send a message—worst case, nothing happens; best case, it opens a door.

Using AI in Cold Outreach

You’ve probably been waiting for this part from the very beginning, huh?

Now’s the moment where I show you how to build a killer AI agent that cold calls your prospects and, like the Wolf of Wall Street, drains their bank accounts dry…

Well, except I’m not gonna show you that 😁

So, how does AI actually help in sales?

Instead of replacing your entire workflow, AI is best used to automate the boring stuff. It’s great at analyzing text and drawing insights—as long as you give it the right direction.

That means it can generate a snapshot of your prospect’s company, highlight potential pain points, and even map them to what your product can solve—as long as you know your product well.

Here’s how AI can become your secret sales weapon:

• Lead Qualification – AI can check if a person or company fits your offer. For example, if you only work with marketing agencies, AI can filter for just that.
• Needs Analysis – It can analyze a company’s needs based on their website, social media, or blog content.
• Summary Generation – Imagine not spending 30 minutes researching a prospect. You just ask AI, and in 2 minutes, it checks 15 pages, LinkedIn, Twitter—and gives you a smart summary.

AI Automation Doesn’t Have to Take Away Jobs!

Automation isn’t about replacing people—it’s about letting people get three hours of work done in one. ChatGPT won’t replace sales reps or any professionals, but it can assist them with the tedious, repetitive tasks.

The goal isn’t to work harder.
It’s to work smarter.